Why Google Business Listing is extremely important?

google my business

There are over 3.5 billion people searching on Google every day, and your business is just one in a million that shows up on each relative search. But Google is the fastest way to let people know about your business and can even convert your products into sales.

 

“My business is over 10 years old and everyone already knows about it”

It’s true that you have a lot of regular customers for your business, but with the new generation coming in, are you sure that they actually know about you? You really don’t want to miss out on that market. Google has an amazing tracking system that will let customers – who might be interested in your products or services – will see your listing first. It is a much better method of advertising, especially for businesses who have been in the game for a long time and may fear that their industrial voice has been lost.

 

“I did my Google Business listing 5 years ago”

Is the information on your Google listing still up to date? Google loves fresh content. Everything you update about your business gives you a higher chance of Google putting your company above the others.

 

 “I don’t know if I have a Google Business Listing or Not”

Many business owners have said that same thing when asked about their Google listings.

Emerson Street Automotive, for example, were unaware that they already maintained a Google listing and attempted to create a new one. However, since Google doesn’t allow duplicate business listings, the old listing information needed to be retrieved and updated.

The fastest way to check it is to search your business name on Google. If you have listed with them before, there will be a small window on the right that will have all your company’s information.

 

“I don’t have the access to my Google Listing”

Mid-State Construction has been on the market for over 10 years. Their website, which was created at the time they opened the business, was still a listing in the Google search queues. That means that their old website was receiving all former and updated customer information, because customers were still going to the old site; also, the experience of the old website was not as user-friendly as the new site was designed, so their clientele had taken a small hit. Remember to be careful when storing account information, because it can take anywhere up to two-weeks or so to retrieve the information from Google and verify that it is indeed your account information.

Author: Thao Phan

Been doing digital marketing for many years. Expert in social media marketing, search engine optimization, Google Adwords certified, digital marketing campaign.