social media discussion

Social Media Marketing

Marketing communication is shifting. No longer will traditional promotion alone (banner ads, print, TV, radio, email, outdoor media, direct mail, etc.) build company brands and bring the results needed to be successful. No longer is communicating just one-sided. Marketing is now a two-lane highway where companies—engineers and contractors as much as retail or commercial businesses—not only speak to their audience, but also, more importantly, must listen to what they have to say.


  1. Content is King
    Develop strong content to display through social media channels. The content produced—images, stories, videos, graphs or charts—needs to be timely and relevant. According to Eric Schmidt, Google’s executive chairperson, as much information is created in two days as was created from the dawn of civilization until 2003. That is more than five exabytes of data every 48 hours. In a world where everyone has a voice, a company’s brand must stand out from the noise by being positioned as a leader and influencer. No need to throw current marketing plans out the window; just amend the plan to include social strategies that complement the business objectives.content social media marketing
  2. Develop Voice
    Engage in communities, blogs and LinkedIn discussions where people are discussing the industry’s “hot” topics, such as the latest construction software, Building Information Modeling (BIM), upcoming talent shortages, design-build, etc. Regular participation keeps a business’s name and expertise in front of potential clients.
  3. Connect Communities
    Fostering connections with industry bloggers, LinkedIn groups and publications will promote a firm and its expertise. These communities can introduce an audience which may not have otherwise been reached. For example, LinkedIn can help pursue potential clients and allows for possible business opportunities. Furthermore, commenting on industry blog posts or even guest blogging can mark a firm as an industry expert.
  4. Share Expertise
    Start a company blog to announce new products, communicate successes, showcase work, discuss new trends, and announce events that are being hosted or attended. Do not forget to promote these posts in social media networks: Tweet about the post, start a discussion on LinkedIn, share the post on Facebook. Did a company executive just finish an extensive project that the firm is proud of? Share photos on Flickr or create a video about the project and upload it to YouTube. These tools will put a company’s portfolio on display for a wide audience.
  5. Improve SEO
    Search Engine Optimization (SEO) is the process of increasing the number of visitors to a website by getting a high ranking on search result pages. One of the main benefits of social media is that it directs traffic back to a company’s website and increases SEO. From there, the website can showcase even more work and provide details about services and products. Now a business is on its way to generating leads and improving bottom lines.

As social animals, people love to share good things as well as bad experiences. Businesses need to humanize their image and create a personal appeal that resonates in their market. Companies must begin to find out what people are saying about them on social channels. When they start to monitor these avenues, companies can discover useful information on how to further position the brand to reach company goals. Companies must ask themselves whether they are listening to what is being said.

google my business

Why Google Business Listing is extremely important?

There are over 3.5 billion people searching on Google every day, and your business is just one in a million that shows up on each relative search. But Google is the fastest way to let people know about your business and can even convert your products into sales.


“My business is over 10 years old and everyone already knows about it”

It’s true that you have a lot of regular customers for your business, but with the new generation coming in, are you sure that they actually know about you? You really don’t want to miss out on that market. Google has an amazing tracking system that will let customers – who might be interested in your products or services – will see your listing first. It is a much better method of advertising, especially for businesses who have been in the game for a long time and may fear that their industrial voice has been lost.


“I did my Google Business listing 5 years ago”

Is the information on your Google listing still up to date? Google loves fresh content. Everything you update about your business gives you a higher chance of Google putting your company above the others.


 “I don’t know if I have a Google Business Listing or Not”

Many business owners have said that same thing when asked about their Google listings.

Emerson Street Automotive, for example, were unaware that they already maintained a Google listing and attempted to create a new one. However, since Google doesn’t allow duplicate business listings, the old listing information needed to be retrieved and updated.

The fastest way to check it is to search your business name on Google. If you have listed with them before, there will be a small window on the right that will have all your company’s information.


“I don’t have the access to my Google Listing”

Mid-State Construction has been on the market for over 10 years. Their website, which was created at the time they opened the business, was still a listing in the Google search queues. That means that their old website was receiving all former and updated customer information, because customers were still going to the old site; also, the experience of the old website was not as user-friendly as the new site was designed, so their clientele had taken a small hit. Remember to be careful when storing account information, because it can take anywhere up to two-weeks or so to retrieve the information from Google and verify that it is indeed your account information.

social media search

Top Social Media Search Tools

Finding it difficult to find the right people to connect with on social media?…or… Do you want to identify when someone talks about you, your product or brand on social media channels? Do you sometimes struggle to find great content to share? In this article, you’ll find some great answers to all these questions. Here are 7 different ways to do an effective social media search.

1. Find mentions on social media channels using Brand24

There is a broad range of social media monitoring tools that allow you to track mentions across various social media channels. Brand24 is one such tool. In the image below, you can see that you can filter content from Twitter and Facebook. It even finds images that are shared that mention what you are looking for.

You can also see, in the image above, that it tries to identify how influential the person is on Twitter. You can apply a filter to look at which influential people are sharing out the content. You can also look at charts such as this.

People and companies sharing your content the most

This shows you the people with the most influence who are sharing your content, and the people/companies sharing your content most frequently. You need to track both lists. You need to look after the key influences and best supporters and build relationships with them.

2. Use Google to search social media channels

When you are searching through LinkedIn, your search results are restricted based on the subscription that you have paid for. But…The majority of profiles are indexed on Google. If you could just search on Google and find what you were looking for, would that be useful…? Want me to tell you how? On Google, you can use the site command to restrict a search based on a particular site. For example, a search for “mediarescue” (without the “”) will return mentions of mediarescue on Twitter. But there’s an easier way. You can set up a custom search engine for Google that automatically filters out content. Here is a custom Google search for LinkedIn. If you log out of LinkedIn and do a search using this custom search engine, you get access to everyone’s full profiles with no restrictions!
Here is an example: when you click on each one, you get full access to their profiles, assuming they have not switched off any/all of their profile for Google indexing.

Search for LinkedIn profiles using a Custom Google search


3. Find Most Popular Content using Post Planner

Post Planner is a social media management tool for Facebook and Twitter. One killer piece of functionality with Post Planner is its content-discovery engine. It finds the most-shared content across social channels and you can then pick links from this content to share out on your own social channels. I recently listened to an interview on Kim Garst’s show on Blab where she talked with Josh Parkinson, founder of Post Planner. He said that, when you share content on Facebook, Facebook will share this out to more of your fans and followers if this content has already proven to be popular on Facebook. Of course, the opposite is also true. Share something that is unproven and it’s more likely that Facebook won’t share it out to too many people.
With Post Planner, you can do things like:

  • View a list of the most-liked images on Facebook for a particular category/time frame
  • View the most-shared pictures on Instagram to re-share on other platforms
  • View the most-shared updates from one or a collection of Facebook Pages that you add.

This is really powerful functionality so it’s well worth checking it out.

4. Use a hashtag-search tool

Hashtags are very popular on Twitter and Instagram but they are less popular on other platforms. But, if you want to search social media for content around specific topics, then searching hashtags could be very useful. There is a variety of hashtag search tools available but one of the most useful ones is Tweet Binder. There are paid and free versions but you can get some cool information with the free version.
Here’s a list of the most active people that Tweet Binder found for the hashtag #blogchat, which is a weekly chat about blogging.

Here’s a filter of the tweets based on this hashtag.

5. Use keyword filters provided in Hootsuite or similar tools

Hootsuite is a social media management tool and it gives you the ability to set up a filtered view of content by using keywords (and also hashtags). It’s not a very advanced search but it could be used to filter content based on your company name, personal name or certain queries you are interested in. For example, if you ran a restaurant in Dublin, you may apply a filter for: Restaurant Dublin ? You’re looking for any tweet that has these words included in any order. The reason you use the question mark is because you want to filter out things that are not questions. If you’re looking for a restaurant in Dublin, you are likely to say something like:
“I’m looking for a restaurant in Dublin for 15 people, any ideas?”

This search string will show you tweets that include both the words in your search, and tweets that include a question mark. These are most likely to find tweets that you could respond to and prove yourself to be useful.

6. Use a content cu-ration tool such as ContentGems

ContentGems is a site that helps you to find relevant links and stories to share to your social networks. By inputting some keywords and search terms, ContentGems curates a list of content, relevant to your search, that you can read, store or share socially. In the example below, ContentGems auto-filled some keywords and search results. They are in a format that you will be familiar with if you have ever used any kind of advanced search capabilities, with words that can be included, words that should not be included, and words that must be included.

Here are the results we got:

You can see that there is a wide range of content from a variety of different websites. At the bottom of each result, there are some icons. Let’s take a look at them:

Actions you can take on each article
On the left, there are icons for Hootsuite and Buffer. If you click on either of these, it brings up the relevant interface so you can share the article directly or add it to your sharing queue. Next, there are icons for Instapaper and Pocket. If you want to save an article to read properly later, you can do it with these services. Then, there is an envelope icon to share an article by email, and the final icon lets you share posts through ContentGems itself. On the right, you can see how many times an article has been tweeted. These sharing and saving options makes ContentGems easy to use alongside the tools you already take advantage of. It integrates with some of the most popular services, making it a great option for finding and sharing relevant stories and links to your social media feeds.

7. Find trending content using BuzzSumo.

It’s good to know what topics are trending in your niche. If you share them on social media, it shows that you are aware of what’s going on. And it makes sure you don’t miss out on any industry news. BuzzSumo is a tool we’ve talked about a lot in the past, and one of its features is very useful for finding trending stories.
In the menu at the top of the screen, choose Trending Now.

Next, you can choose whether you want to see trending topics for wide categories, or for your own search terms.

You can choose from the categories at the top or, like we have done, you can click the + symbol and add your own search terms. Unsurprisingly, we chose ‘social media’!
BuzzSumo then shows you the topics that are trending for your category or keyword.

If the results you see aren’t quite right, you can tweak them by changing whether the trending topics should be from the last two hours or 24 hours, or anything in between. You can also choose which country they should be from.
When you see a result that looks interesting to you, you can see the number of social shares that link has had. This can be a good indication of whether your audience will be interested in the topic.

There is a goldmine of information out there on social media. But you need to filter the noise to find what’s relevant. What are you doing to find the best information to share?

marketing firm orlando

Your Business – 7 Free Marketing Tips

Market Your Business for FREE

You may not have wads of cash to spend on marketing your business in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there.

Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won’t cost you a dime:

  1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.

  1. Embrace social media

Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

  1. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

  1. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

  1. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

  1. Press releases

Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

  1. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

marketing campaign

Tips For Success with Marketing Campaigns

Gaining leverage, competing for business, standing out from your competition, and creating a stronger reputation for your brand can sound like an overwhelming task.  But over time, and proven again and again, it really all boils down to how effective your marketing campaign runs, and how consistent you are with it.  There are many rules to achieving success with marketing, and since many businesses are unique, there is going to be plenty of trial and error along the way.  But to minimize the amount of money wasted, and to reach your desired results faster, I have compiled some basic marketing tips that will help you in efforts. 

1. Understand your customers

Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer’s behavior, demographics, and requirements. This information should steer your major business decisions and allow you to write a marketing plan.

2. Observe the marketing environment

Knowing your customer is vital, but there may also be business opportunities which emerge as a result of changing global circumstances. For example, in recession budget brands such as camp sites or cheap food stores tend to flourish as people dial down their annual spending. Emerging technologies may make new products possible, and new legislation may shift consumers behaviors – a good example is the reduction in road tax for low polluting cars. Make sure you regularly ‘scan’ the external environment for opportunities (and threats).

3. Design your product or service around the customer

Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customers – from the packaging to the way it is promoted. Entrepreneurs often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants.

4. Ensure you are smooth and efficient

The process of conducting your business is almost as important as the product itself – make sure delivery is quick, returns are dealt with courteously, your staff greet customers with a smile and a cup of coffee. Surprise and delight your customers by going above and beyond the call of duty for them. Word of mouth is a powerful selling tool and this is exactly the way to generate it.

5. Design targeting advertising & customer communications

Placing a few ads just isn’t enough to get noticed any more. Consumers are bombarded with hundreds of marketing messages every day of their lives and take less and less notice. You need to do something pretty special to stand out, so make sure your messages are clear and appeal to exactly the people you are trying to sell to. Use both emotional and rational arguments to demonstrate what you are selling and why they need it.

6. Invest in your people

Your staff are your most precious asset – look after them and give them the training they need to do their jobs well. From your receptionist to your salesmen, make sure they are motivated, have the tools they need and understand their role in the business plan. If everyone works together, your business will look after itself. 

7. Make sure your shop front is immaculate

Good presentation is a huge influencing tool, it generates trust, motivates your staff and makes customers comfortable with their decision. If your front of house is messy, what does that say about your warehouse or filing systems? Even if things are chaotic behind the scenes, never lower the standards of your customer facing areas

8. Have a pricing strategy

Don’t just set a price based on production costs plus a margin. Pricing is a powerful tool to achieve your goals – decide what you are trying to achieve and what message you’re giving out by setting your price at a certain level. High prices mean you’re likely to sell less, but can give the impression of a premium product. Low prices can allow you to break into or dominate a particular market, although this may mean low profitability in the short term. Ensure pricing is part of a greater strategy, and include this in your marketing plan.

9. Respond to complaints well

Every complaint is an opportunity to turn around a dissatisfied customer – respond quickly and positively. Remember your brand is easily damaged, and the last thing you want is for people to be actively spreading bad stories about your business. A complaint that is dealt with well can often result in a loyal customer, they will have refreshed trust in your brand and the confidence to buy again knowing that if things do go wrong they will be sorted out quickly.

10. Write a marketing plan

Develop your strategy in the form of a written marketing plan, as this will ensure all members of your business understand the company direction. The plan is a comprehensive and well researched document which covers all essential aspects of taking your products to the customer, including the points listed above. When developing the plan, ask yourself the following questions.

  • Where are we now?
  • Where do we want to be?
  • What opportunities exist in the environment?
  • How will we get there?
  • Who will do what?
  • How will we know we’ve arrived?

If you think this is too much to handle, or you just want to get an opinion on what you have as a marketing plan/strategy feel free to contact us for a free consultation.  We will gladly take the time to listen to your strategy and offer our opinion with no obligation, no cost, and no commitments.  Just one professional business to another.  call today: 1.855.456.6993 Ext: 1491  Best of luck to you.


10 Characteristics Successful Business Owners Share

Why do some people succeed, while others fail to reach their goals? Here’s one business owner’s observations about what successful people do that others don’t.
I have been a business owner for about a minute. In fact, that would probably be quite generous if you compared me to the business moguls out here or anywhere for that matter. But in spite of that fact, I probably know a lot about business, more than I realize and much more than you would expect, if you knew my background. It is my life as a business owner that has finally made sense of all the data and observations that I have gathered over the years. I spent 20 years of my life working for others, most unknown, some infamous.
Because my jobs were in an executive assistant capacity for the past 20 years I, like all assistants, get to see the workings of the company almost like a fly on the wall. We get to see the inner workings of the people we work for. We get to hear the opposing view from others who work for the company, both those who are close to the boss and those far removed.
I don’t know about other assistants, but for me it’s like watching a horror movie where you know what’s behind the door but the person opening the door has no idea. And you are in the audience screaming don’t do it! But who is going to listen to you? So you just see and feel certain behaviors and actions and you file them away like you are gathering data for future analysis. Well I am now in that future and this is my analysis. Life and business are not all that different. Some people would like you to think the rules of the game are different in business, but they really are not. They like to keep the mystery about it, the smoke and mirrors going. But in my own experience, observation of others and readings about the lives of countless others, this is what I believe it takes to be successful in both life and business. It is what I constantly strive to achieve for myself. And in the style of David Letterman, we’ll begin with number 10!

10. Letting your gut-instincts keep you safe.

This is more than street-smarts. I believe that gut instinct is not just some strange source but 1- the spiritual essence of us and our connection with the source of life, but also 2- it is a lifetime of observation and learning from experience. I surely have experienced life and I have spent my life observing people. I have the ability to peer into the insides of people. My mother could do it. She would make these statements about people she barely knew and she’d hit the nail on the head about their very essence. I too have this ability. The thing is it’s not always something you can verbalize but your gut tells you some things right off the bat. This is a very useful thing in the business world and I believe we all have this ability but not everyone taps into it. Being able to read people doesn’t mean that you immediately run or become best friends, it means that you proceed with caution filing away the info you’ve got on hand right now. If there is something queer about a business proposition, keep this up front as you examine it. You know in your gut when something’s right and when something’s not right.

9. A lifetime of self-examination – I cannot stress this enough.

We are a work in progress. You will make mistakes, your attitude will change and you will grow. But if you don’t take the time to examine yourself and your attitudes along the way, you run the risk of becoming stagnant and brittle. And brittle is a good candidate for crumbling dust. Examine your relationships with people, your business practices, not just your finances. In the end, it is your relationship with people that makes you successful in both life and business. If you find yourself having the same issues arise, it’s time for some self-examination. What are you doing to contribute to this issue? What can you do to create a change?

8. Open mindedness to new ways of thinking.

How many times have we seen people, throughout history, hold on to what they believe is the ONLY way to think, to find the world moving on without them? It was generally thought the automobile would never catch on; after all, weren’t bicycles and trains more than enough? It doesn’t mean you have to change your way of thinking or embrace it, just examine it, educate yourself about it and recognize that it may be here to stay.

7. Open mindedness to new technology

This relates to number 8 but in a business capacity, it is even more important. A pencil and paper may be your preferred method of working on finances, but you had better know a few things about technology or you and your pencil will be left behind. Sure you can hire others who know, but what you don’t know CAN hurt you. Read! You can learn so much about anything by reading. And if you were tech savvy you would know the internet is the greatest addition to the library in regard to learning about everything!

6. Being streetwise and book-smart

There is nothing more important than having a reasonable balance of both. Naivety can cost you and not being educated to the level you need to function well in your chosen environment can cost you as well. Don’t leave your street-smarts at the door in business environments but temper it with real knowledge as well.

5. Education and constant re-education

I am not talking about college degrees here. Though they are a great start, you must continue to educate yourself. Take part in seminars, read everything, surf the net. Even when you think you’ve got it, press on.

4. A willingness to give back

First, take care of yourself. Put yourself in a position to give back. I’ve had the privilege to hear so many people speak about their ideas for new businesses. The first thing they say is that they want to help people and that they want to give away what they’ve got. Andrew Morrison, from Small Business Camp ( and believer that questions are more powerful than answers (see his book “21 Questions that Will Build Your Business in 90 Days”) always asks the question, “Where’s the money?” because if you can’t support yourself, if you have to close your doors because you are bankrupt, how can you realistically help others? Sure there are exceptions to this, but most people have been able to give back and help others because they helped themselves. When you’ve helped yourself, GIVE BACK! I’ve seen many people become selfish and bitter in this regard. “I had to do it for myself! Nobody helped me!” They begin to dole out help in a miserly manner, looking for something in return including gratitude. They also give with suspicion. They suspect that those they give to will use it to steal something from them. If you watch closely, here is where they will begin their descent. If you feel like you got where you are on your own, look carefully I say, because you did NOT get to where you are without help. And much of it was given unselfishly and without restraint. Give generously and from the heart and don’t look back! (CAUTION: DON’T ALLOW YOURSELF TO BE DRAINED DRY BY THOSE WHO LIKE TO PLAY UPON THIS NOTION EITHER)

3. Love and caring for yourself

Here is a simple analogy. When you board a plane you are treated to a demonstration of what to do in case the oxygen masks drop from above. The first instruction is to put your mask on first. This is especially important because if you don’t take care of your need first, you will not be able to help others and that includes your children, your spouse or anyone else. How does this relate to business? Create the situation that best helps you first. Put yourself in a position of power or at least close to the ear of power. Do a great job, first for you. Excel for you. Then assist others, speak up for others, do for others

2. How you treat people

I believe in this. I don’t think you really have to right to abuse people. Some people think that certain groups of people are okay to abuse. I am not speaking from a standpoint of race here either. These people think that it’s okay to abuse “the help” i.e. countless waiters and waitresses, assistants, maids, children. They also think it’s okay to abuse what they deem “fat people” or people they believe are “ugly”. They believe it’s okay to treat “telemarketers” with disrespect when these are just people doing a job (I’m not talking about rude or abusive telemarketers either!). I believe that the golden rule is truth that still stands, because truth will always stand. Do unto others as you would have them do unto you, or your daughter or son, or spouse, etc. I urge you to read “How to Win Friends and Influence People”, by Dale Carnegie, over and over again. Study the lives of the charismatic. Success was written in their everyday dealings with people. Not on a superficial level but on a deeper connecting level.

Here is what I believe is the number one key to success for an entrepreneur. Are you committed? What I am trying to say is that in all of my observations, and from my own experience, I find that the journey is always the same. It’s a long road of self examination and improvement, skill examination and education. It’s making judgment calls about people, things and situations. You continually correct the “course” until you are headed in the right direction. To trust your gut, to keep the faith, to make it through tough times, takes practice. The question is can you stick it out? Do you quit because the money is low? Do you quit because you can’t find the right people? When do you say it’s over?

Commitment to the journey. It is the key to success. Because you will always see things that make you want to run. But you have to put your faith on the table. You really have to stand against all odds. It takes courage. And when you do this, you will succeed.


Hiring a Social Media Manager?

Should You Hire a Social Media Consultant?

Haven’t jumped on the social media bandwagon yet because you’re not exactly sure where to start? Or, built out social platforms that you can’t keep up with?

In either scenario, you may consider hiring a social media consultant. Having someone else on deck to create a targeted social media strategy and provide extra hands for creating and posting content may be exactly what you need to build successful social media platforms.
But before you do, it’s helpful to understand exactly how social media consultants can help—and to weigh the pros and cons of hiring a consultant rather than hiring a resource internally. Luckily, we’ve got you covered.

How They Can Help?

1. Strategy

No social media consultant should ever come in and begin building platforms or creating content without providing you with a meaty strategy document (or helping you tweak your own). This should include guidance on the platforms you should focus on (and why!), your voice, archetypes of your audience, suggested content types and timing, thoughts on hashtags and SEO, and metrics of success.
Some organizations choose to bring on social media consultants to just create this strategy, then take the implementation from there. But if you need a little extra support, read on.

2. Creating Content

Getting your social media strategy nailed down is one thing. Creating unique, compelling content every day? That can be a whole different beast. If you don’t have the resources internally, social media consultants can create that content for you—whether it’s YouTube videos, Instagram pics, or Tumblr blog posts—and deliver it daily, weekly or monthly based on your needs.

3. Posting Content

Most social media consultants offer a tiered approach to helping their clients. The full service package usually includes building a social media strategy, creating content, and then posting it on your behalf. If you’re strapped for time and eager to build your social media platforms efficiently, this could be a great option.

4. Analytics

How many visitors is your Facebook page driving to your website? What’s the increase in engagement on your Instagram? Social media consultants can help you weed through Google Analytics data (and set you up with other great analytics tools!) so you can best measure—and promote—your social media victories. And while providing analytics certainly rounds out a full service offering, this is reason enough on its own to hire a social media consultant. Just make sure the analytics come in easily digestible, nicely designed reports that you (and your key stakeholders) can understand and use.

Pros and Cons

Hiring a social media consultant can (and should!) greatly improve your social media offering while saving you time. So why hesitate? Because, in some cases, you might be better off hiring a resource internally. Before you do any of the above, ask yourself these questions:

1. Why Do I Want to Create, Tweak, or Enhance my Social Strategy?

Is it to raise brand awareness within the next year? Hit certain traffic numbers in the next three months? Or work through a social media crisis in the next week? The more aggressive your reasoning, the better is it to bring in a social media consultant—and fast!

2. What Financial Resources do I Have to Put Toward Social Media?

If you have enough to pay a mid- to high-level internal resource, that’s probably your best bet. One of the only downsides to bringing in consultants is that they’re not living and breathing your brand every day. Having a person sit in your morning meetings, engage with your audience on a daily basis, and be privy to internal and external conversations will only make your platforms stronger.

3. Where do I Need the Most Help?

The must-have social media platforms are certainly changing, but it doesn’t seem like social media as a whole is going away anytime soon. If you need the full suite of services—strategy, content creation, content posting, and analytics—you’ll likely pay less to hire someone internally than you would to hire a consultant to do all of that work for you. However, if you just need guidance on getting your platforms off the ground, or you need some help creating content but are available to post and promote it, a social media consultant could quickly and effectively elevate your platforms.
If you do decide to hire a social media consultant, here’s one last thing to consider: What’s this person’s background? Is it in marketing? Journalism? Data? Understanding what brought someone to social media will be helpful in evaluating the best candidate for your company. For example, if you really just need help sifting through the analytics, bringing in a social media consultant who’s heavily focused on creating content probably isn’t the way to go. But bringing in a consultant with a background in performance marketing? Now we’re talking.


Why Have a Website?

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.
And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.
When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?
I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website.

Why Do I Need a Website?
Reason #1 – Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 – More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Time to show off

You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

Reason #6 – Helps with business goals

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

Reason #7 – Low barriers of entry

Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny.

Reason #8 – 24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Reason #9 – Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

Reason #10 – Marketing

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Reason #11 – Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

Reason #12 –

I know there are other ways to do this, but by having a website you can have your own email It is more professional and easier to remember. I know you love your , but it doesn’t really resonate with customers.

Reason #13 – Press releases

I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases.

Reason #14 – Stick it to the man

The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.

Reason #15 – Any topic or hobby will do

Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.

Reason# 16 – Connect with fellow web masters

On a little side note, if you own a website you get to call yourself a ‘web master’. Pretty cool! But reason #16 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!

Reason #17 – Gives you a voice

Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.

Reason #18 – Do business your own way

You don’t need permission from your boss or company lawyer. Ash Ambridge drops the ‘F-Bomb’ all the time because she can, and no else is asking her to stop. Now she has a world class business with thousands of customers.

Reason #19 – Beat the big guys

Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.

Reason #20 – Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).

Reason #21 – Helps you to find a new job

I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable.
So… why do I need a website?
Can you think of a couple of reasons why you shouldn’t? It wouldn’t be a balanced argument if you don’t.